Registration will be open from 2-5pm, giving you plenty of time to check in and get settled before the event kicks off. Stop by the registration desk to pick up your materials, meet the team, and get ready for an exciting few days ahead! Included in your registration is Tuesday – Thursday breakfast. Tuesday and Wednesday: lunch and ending the day –  a reception before you head out to discover the evening charm of Savannah. Did someone say “Ghost Tour?”

Join us for a fun and relaxed Welcome Reception, where you can mingle with fellow attendees while enjoying a selection of delicious appetizers and refreshing adult beverages. It’s the perfect opportunity to kick off the event, make new connections, and set the tone for an exciting experience ahead!

Techsummit.travel 2024, presented by ITI Digital! This year, our focus is on leadership, innovation, and community. Drawing inspiration from “The First Follower Leadership Lessons from Dancing Guy,” we emphasize that true leadership isn’t just about being first—it’s about those who are brave enough to follow and act. We’ll explore cutting-edge travel marketing technology, real-time content platforms, and AI-driven tools. You’ll hear from industry leaders, participate in interactive workshops, and leave with actionable insights to take your digital strategies to the next level. Thank you for being part of this transformative journey!

The daily 30-minute networking activity offers a quick yet impactful chance to connect with peers, exchange ideas, and explore potential collaborations. Use this time to gain fresh perspectives, share insights, and build valuable relationships that can enhance your travel marketing strategies.

Speaker:
Andrew Davis, Bestselling Author

Andrew Davis is a renowned marketing visionary, bestselling author, and keynote speaker who has inspired businesses worldwide with his dynamic approach to storytelling and brand growth. With a unique ability to connect big ideas to real-world strategies, Andrew empowers leaders to think differently, embrace innovation, and drive impactful results. His insights have transformed how organizations engage with their audiences, making him a true trailblazer in the marketing landscape.

Speaker: Franci Edgerly
Founder and CEO at ITI Digital

An overview of ITI Digital’s SaaS platform showcasing how our DXP and tools bring real-time content, AI insights, and seamless integrations to your website. Whether you’re fully engaged or just starting, Franci will highlight how our technology transforms digital strategies and drives growth across the industry. Let’s set the stage for the future of travel marketing!

In this session, we explore the powerful functionalities of ITI Digital’s DXP and reveal how it transforms content management and user engagement. Discover how our DXP goes beyond a traditional CMS, integrating real-time data and dynamic content to elevate the user experience and streamline operations for DMOs. Prepare to unlock the full potential of your digital strategy!  

This panel explores the shift from static content to dynamic, real-time strategies that drive engagement and enhance the visitor experience. We’ll cover key principles of effective website design, including usability, accessibility, and SEO, while examining how site structure and navigation can optimize user experience and search rankings.

Learn how to transform your website into a powerful storytelling tool that aligns with your goals and audience needs, moving beyond static content to create a dynamic, interactive platform that keeps users engaged and delivers results.

In this peer-to-peer discussion, industry leaders share real success stories of how they’ve leveraged ITI Digital’s modules to overcome challenges, navigate community and political landscapes, and drive significant results for their destinations. Learn firsthand how these DMOs turned obstacles into opportunities and achieved big wins through innovative digital strategies.

We will review the key differences between Customer Success and Customer Support, exploring how each plays a critical role in helping clients maximize their investment in ITI Digital’s solutions. Learn how proactive success strategies and responsive support work hand-in-hand to drive client satisfaction, long-term growth, and seamless implementation of our technology.

In this session, we’ll recap the highlights from today’s discussions and presentations, summarizing the most important insights from each session. From dynamic content strategies to successful case studies and best practices, we’ll distill the key takeaways that you can apply to your digital strategies moving forward. Join us for a concise wrap-up to ensure you’re ready to make the most of what you’ve learned today.

The daily  30-minute networking activity offers a quick yet impactful chance to connect with peers, exchange ideas, and explore potential collaborations. Use this time to gain fresh perspectives, share insights, and build valuable relationships that can enhance your travel marketing strategies.

Panel Discussion, featuring:
Tammy Heon, Executive Director at Florida’s Adventure Coast
and other guest speakers. 

Experiential Adventure Tourism offers travelers immersive, meaningful experiences that connect them with the natural and cultural richness of a destination. In this session, innovative DMOs will share their forward-thinking projects, the challenges they faced, and the results they’ve achieved. Learn from peers as they explore how small and rural communities can leverage adventure tourism to drive growth and engagement.

Speaker:
Debbie Meihls
Executive Director at the New Smyrna Beach Area Visitors Bureau

Explore how technology, including features such as suggested itineraries, plays a pivotal role in advancing sustainable tourism. ITI Digital’s solutions empower destinations to reduce carbon footprints, preserve cultural heritage, and implement responsible initiatives. Through real-world examples and engaging discussions, attendees will gain valuable insights into leveraging technology to enhance visitor experiences while minimizing environmental impact and promoting sustainable growth.

In this must-attend session, discover how ITI Digital’s modules are fully optimized to meet Google’s evolving E-A-T (Expertise, Authoritativeness, Trustworthiness) standards, ensuring your content ranks higher and drives organic traffic. We’ll explore the impact of Google’s latest algorithm updates on SEO strategies for DMOs, emphasizing how our tools enhance content quality and user experience. Learn how ITI Digital’s SEO-optimized features, including schema applications, give your destination a competitive edge in the digital landscape while keeping your website visible, relevant, and
impactful 

DMOs face mounting challenges: balancing tight budgets, being environmentally conscious, and managing the growing demands of visitors. Traditional visitor guides often drain resources without delivering the expected returns. In this session, we’ll explore how ITI Digital’s DXP goes beyond content delivery, transforming into a revenue-generating tool. Introducing the Digital Visitors Guide, a sustainable, eco-friendly alternative that creates new sponsorship opportunities and grows your marketing budget. Learn how to turn your DXP into a profit-driving asset while meeting the demands of today’s dynamic destination landscape.

In this roundtable discussion, we’ll explore strategies for convincing your board to invest in smart technology solutions that drive destination success. Learn how to present the value of tech innovations, from enhancing visitor experiences to boosting revenue, while addressing common concerns about budget and ROI. Share insights with peers on positioning technology as a critical tool for long-term growth and competitiveness.

Through ITI Digital’s partnership with Locl, DMOs can offer their business partners access to Directory Sync, which enhances their profiles across 50 top consumer directories, including Google, Apple, Bing, and Siri. This tool ensures consistent, real-time updates, boosting visibility and improving local SEO, while seamlessly managing Google Places listings. Empower your business community with this essential tool to elevate their digital presence and drive growth.

In this session, we’ll recap the highlights from today’s discussions and presentations, summarizing the most important insights from each session. From dynamic content strategies to successful case studies and best practices, we’ll distill the key takeaways that you can apply to your digital strategies moving forward. Join us for a concise wrap-up to ensure you’re ready to make the most of what you’ve learned today.

Keynote Speaker:
Jan Meskens
Data Consultant, PhD in Human-Computer Interaction

This session will explore practical strategies to overcome these challenges by aligning people, processes, and data tools. The solution? A comprehensive data strategy. Jan will show how a well-defined strategy can empower teams to become more data-savvy, align objectives, and leverage tools like AI to unlock the full potential of your data.

Content strategies today go beyond simply providing information—they focus on creating engaging, interactive experiences that inspire action. By using dynamic content, personalized recommendations, and storytelling, destinations can connect emotionally with their audience, encouraging deeper exploration and long-term loyalty. This approach transforms content into a tool that not only informs but also drives meaningful engagement and visitor interaction.

An app offers a powerful platform to reach and engage a different audience by providing a more personalized and interactive experience. Through gamification and exclusive content, destinations can highlight their tourism assets in creative ways that inspire exploration and engagement. From interactive challenges to rewards for completing activities, an app can drive deeper connections with travelers, turning exploration into an immersive, enjoyable experience that promotes your destination in fresh and exciting ways.